30-day content calendar: short-form video
One solo creator, one kitchen, four pillars. Post six days a week, batch-film on Sundays, review on day 31.
- 26videos
- 4pillars
- 4batch days
- 20–35 starget length
Tutorials and behind-the-scenes carry nearly 70% of the month
26 posts by content pillar
Tutorial · 9
BTS · 9
Myth · 4
Com · 4
Tutorial9 posts
Teach one thing, fast
One technique or recipe, shown start to finish in under 35 seconds. Builds saves and follows.
Behind the scenes9 posts
Show the real kitchen
Shops, prep days and failures. Low effort to film, highest comment rate.
Myth-bust4 posts
Take a clear position
Correct one common cooking belief with a quick side-by-side test. Built to be shared.
Community4 posts
Make the audience the star
Answer questions, remake their recipes, test their hacks. Turns viewers into regulars.
Six posts a week, one filming day
Repeat this week four times; post times are local
- MonTutorialEasy win to start the week
- TueBTSShop or prep, raw footage
- WedMythOne belief, one test
- ThuTutorialWeeknight dinner
- FriCommReply to top comment
- SatBTSSlow weekend cooking
- SunFilmShoot 6 videos in 3 h
Batch rule: film all six of next week's videos on Sunday, edit two a night Monday to Wednesday, and keep one spare in the drafts for a busy week.
Hook ideas for the first 2 seconds
Open on the result or the mistake, never on a greeting
I spent €40 on food this week. Here's everything it made.
Behind the scenesStop salting your pasta water like this.
Myth-bustOne jar of tomatoes, three completely different dinners.
TutorialYou sent me your fridge. I'm sorry for what I'm about to say.
CommunityThis is the crispiest rice you'll make in 10 minutes.
TutorialI posted the good version. Here's what actually happened.
Behind the scenesFrozen or fresh? I cooked both and asked a stranger.
Myth-bustYour top-voted hack, tested. It's worse than I thought.
CommunityIf you only learn one knife cut, make it this one.
TutorialMonth one: every number, including the bad ones.
Behind the scenes